The Jon*****
Socal Tour
The Birthday Tour was a week-long celebration designed to encapsulate the spirit of joy and excitement. The campaign is full of fun and playfulness, and it reflects the vibrant energy of the festivities. My goal was to infuse anticipation into both attendees and the client, setting the stage for an exhilarating event. Utilizing a dynamic palette of bold colors and thoughtfully crafted printed materials, we aimed to strike a balance between formality and irony, elevating the event's official feel with a touch of whimsy.